i agree that you should lose something when you die, maybe even like 3-5 random items from your gear and inv. but i dont agree with op items being bought. i think that makes it feel cheap in a sense of why would you work to get gear when you can just buy it.
I mean there is also experience 5 (custom enchant that gives exp for just breaking things). I really feel like /fix is pointless when you have access to exp 5, reforged x, and mending.